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21-23 NOV 2019
Dubai Studio city – SOUND STAGES

John Lacey

After years in marketing, advertising and media John moved towards his passion for gaming and esports setting up his own business. Working with the gaming industry, publishers, government and commercial brands in tandem to connect them with gamers in fresh creative innovative ways. Day to day he oversees the operation, business development and budget of the company while consulting to publishing and development teams across the industry, in turn actively evolving esports capabilities in the market. Thankfully doing what he loves everyday and playing a very active role!

Gaming and esports has been a super rewarding journey for John. Gaining experience with EA, Blizzard, Riot Games, 2k, Warner, alongside brands such as Coca-Cola, Red Bull, Intel, Microsoft, HP, Lenovo, Orange, Man City with platforms PlayStation, Xbox, numerous PC and Mobile companies. He’s equally very proud to have raised substantial funds, led his team and delivered many great esports, content and launch initiatives to date.

His focus has always been on a network of relationships, clients and dialogues then marrying that with strong solutions focused people. The Middle East is his business home now, with the majority of his career spent operating from Dubai.

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